The main
international sponsorship
event in Russia

RUSSIAN SPONSORSHIP FORUM

NOVEMBER, 28-29TH, 2018
Yota Arena, Moscow

COMPLETE THE FORM AND WE’LL SEND YOU THE TERMS OF PARTICIPATION IN THE FORUM

Personal data processing is carried out in accordance with the Federal Law of the Russian Federation (July 27, 2006) No. 152-FZ

Is the main business event
on sponsorship in Russia

Every year brands, communications and event agencies, concert, festival, sporting events and B2B events organizers, sports clubs, playgrounds (parks, stadiums, concert halls), theaters, museums and other sponsorship market participants meet at Russian Sponsorship Forum. One of the main goals of the Forum is to reduce communication barriers between the market members and to increase the efficiency of the sponsors activation.
In 2018 Russian Sponsorship Forum will be held for the third time. More than 500 participants are expected.

speakers

Andy Westlake

European Sponsorship Association (ESA)

Andy Westlake

Andy Westlake

European Sponsorship Association (ESA)
Chairman

Michael Heina

Nielsen Sports Europe

Michael Heina

Michael Heina

Nielsen Sports Europe
Head of Esport

Michael is now working for seven years with Nielsen Sports and its predecessor companies like Repucom and Sport+Markt. He served in several positions within the company and is now Head of Esport Europe. His goal is to support teams, brands and rights holders to make best decisions by using his experiences in combination with the relevant tools of media evaluation and market research. Also being a leading member of the consulting unit for many years, he gathered vast experience in working on countless projects for global brands, agencies, clubs and other rights holders.

Beeline

Oksana Trofimova

Vimpelcom PJSC

Beeline

Oksana Trofimova

Oksana Trofimova

Vimpelcom PJSC
Head of the Integrated Communications Department
Beeline
Under Armour

Yaroslav Savin

VOSTOKINVESTGROUP

Under Armour

Yaroslav Savin

Yaroslav Savin

VOSTOKINVESTGROUP
CEO
Under Armour
Fonbet

Alina Yakirevich

"Fonbet" Bookmaker’s Company

Fonbet

Alina Yakirevich

Alina Yakirevich

"Fonbet" Bookmaker’s Company
Marketing Director
Fonbet

Konstantin Makarov

BingoBoom Betting Company

Konstantin Makarov

Konstantin Makarov

BingoBoom Betting Company
President

Maxim Kleiman

Nielsen

Maxim Kleiman

Maxim Kleiman

Nielsen
Head of Business Development and Sales in Russia

Daniel Cerejido

LaLiga

Daniel Cerejido

Daniel Cerejido

LaLiga
Director of Business Development in Russia

Evgenia Maltseva

Sponsor Consulting

Evgenia Maltseva

Evgenia Maltseva

Sponsor Consulting
CEO & Founder
ASICS

Yana Bokareva

ASICS Russia

ASICS

Yana Bokareva

Yana Bokareva

ASICS Russia
Sports Marketing Manager
ASICS

Ivan Meshkov

Sellout Sport System

Ivan Meshkov

Ivan Meshkov

Sellout Sport System
CEO

Oksana Repkina

Independent consultant on sports marketing

Oksana Repkina

Oksana Repkina

Independent consultant on sports marketing

Elena Demyanets

Tinkoff Bank

Elena Demyanets

Elena Demyanets

Tinkoff Bank
Head of offline

Evgenia Lenskaya

Pochta Bank

Evgenia Lenskaya

Evgenia Lenskaya

Pochta Bank
Vice President, Director of Marketing and Public Relations

Andrey Klyukin

J Group
Dikaya Myata festival

Andrey Klyukin

Andrey Klyukin

J Group
Dikaya Myata festival
General producer

Yuliya Doroshina

ALFA FUTURE PEOPLE

Yuliya Doroshina

Yuliya Doroshina

ALFA FUTURE PEOPLE
CEO

Julia Petrova

Bespoke Artists Agency

Julia Petrova

Julia Petrova

Bespoke Artists Agency
Managing partner

Anastasia Saifulina

All at once agency

Anastasia Saifulina

Anastasia Saifulina

All at once agency
CEO, producer

Daria Isakova

The united group of companies SAV Entertainment and «Russian Show-Center»

Daria Isakova

Daria Isakova

The united group of companies SAV Entertainment and «Russian Show-Center»
Директор по спонсорству и маркетингу

Arkady Sosnov

Social partnership almanac "Russian Maecenas"

Arkady Sosnov

Arkady Sosnov

Social partnership almanac "Russian Maecenas"
Founder and Chief Editor

Anastasia Shalimova

PricewaterhouseCoopers

Anastasia Shalimova

Anastasia Shalimova

PricewaterhouseCoopers
Junior Manager in Russia

Ivan Nikolsky

Rusfond

Ivan Nikolsky

Ivan Nikolsky

Rusfond
Communications Director

Yaroslav Meshalkin

ESforce Holding

Yaroslav Meshalkin

Yaroslav Meshalkin

ESforce Holding
Strategic Communications Director

Julia Skorokhodova

City Food Fest #VolgaFoodFest

Julia Skorokhodova

Julia Skorokhodova

City Food Fest #VolgaFoodFest
Author and Producer

Ekaterina Myrcha

PR and fundraising specialist

Ekaterina Myrcha

Ekaterina Myrcha

PR and fundraising specialist

Yuriy Sochnev

World Wildlife Fund (WWF)

Yuriy Sochnev

Yuriy Sochnev

World Wildlife Fund (WWF)
Marketing and Communications Director

Kirill Borisov

LabelUp

Kirill Borisov

Kirill Borisov

LabelUp
CEO and co-founder

Leonid Yakovlev

Modul Pro

Leonid Yakovlev

Leonid Yakovlev

Modul Pro
Managing partner

Alexey Levinsky

Parimatch

Alexey Levinsky

Alexey Levinsky

Parimatch
Marketing and Digital Communications Specialist

Victoria Livshits

Ile de Beauté

Victoria Livshits

Victoria Livshits

Ile de Beauté
Media and Communications Director

Alexander Shumovich

Eventum premo

Alexander Shumovich

Alexander Shumovich

Eventum premo
Agency partner

Daniel Makeranets

Be Brand Group

Daniel Makeranets

Daniel Makeranets

Be Brand Group
Founder

Dmitry Kalantarov

Sector Group

Dmitry Kalantarov

Dmitry Kalantarov

Sector Group
CEO

Polina Zueva

KINOTAVR

Polina Zueva

Polina Zueva

KINOTAVR
Producer / Director

Alexey Sulimov

Kudago

Alexey Sulimov

Alexey Sulimov

Kudago
Marketing director

Dmitry Barsenkov

Museum of Russian Impressionism

Dmitry Barsenkov

Dmitry Barsenkov

Museum of Russian Impressionism
Deputy Director

Olga Dranichkina

Tretyakov Gallery

Olga Dranichkina

Olga Dranichkina

Tretyakov Gallery
Support Fund director

Pavel Bazhenov

Global Star Russia

Pavel Bazhenov

Pavel Bazhenov

Global Star Russia
General Director of Marketing Communications Agency

Asya Repreva

Marketing expert and working with the community

Asya Repreva

Asya Repreva

Marketing expert and working with the community

Vadim Kovalev

Association of Managers

Vadim Kovalev

Vadim Kovalev

Association of Managers
First Deputy Executive Director

Ivan Shmonin

Union of Extreme Sports

Ivan Shmonin

Ivan Shmonin

Union of Extreme Sports
President

Alexander Isaev

Fish Food Festival, Kaliningrad Street Food City Picnic

Alexander Isaev

Alexander Isaev

Fish Food Festival, Kaliningrad Street Food City Picnic
Organizer

Sergey Pochtarev

"HEROES TRAIL"

Sergey Pochtarev

Sergey Pochtarev

"HEROES TRAIL"
Project Manager

Irina Menshenina

Trust fund "Love syndrome"

Irina Menshenina

Irina Menshenina

Trust fund "Love syndrome"
CEO

Semyon Somov

I love supersport

Semyon Somov

Semyon Somov

I love supersport
Director of franchise and regional branch network development

Rodion Sokolov

Ex-Head of Media at MediaMarkt,
Co-founder of Click-Storm and Cybernetica

Rodion Sokolov

Rodion Sokolov

Ex-Head of Media at MediaMarkt,
Co-founder of Click-Storm and Cybernetica

Sergey Barkhudaryan

Publicis Media Sport & Entertainment Russia

Sergey Barkhudaryan

Sergey Barkhudaryan

Publicis Media Sport & Entertainment Russia
Head

Roman Ryazanov

Wavemaker

Roman Ryazanov

Roman Ryazanov

Wavemaker
Senior Digital Special Projects Manager

Olga Ocheretina

Pochta Bank

Olga Ocheretina

Olga Ocheretina

Pochta Bank
PR Director

Elena Andreeva

LBL Communication Group

Elena Andreeva

Elena Andreeva

LBL Communication Group
Deputy General Director

Anastasia Elaeva

International PR-agency Grayling

Anastasia Elaeva

Anastasia Elaeva

International PR-agency Grayling
Strategic consultant and head of creative partnerships

Ekaterina Osadchaya

Usadba JAZZ Festival

Ekaterina Osadchaya

Ekaterina Osadchaya

Usadba JAZZ Festival
Head for engaging partners

Julia Dyutey

Geox

Julia Dyutey

Julia Dyutey

Geox
Russian Marketing and PR Director

secret speaker

secret speaker

secret speaker


secret speaker

secret speaker

secret speaker


secret speaker

secret speaker

secret speaker


participants

Benefit for different participants.

For COMMUNICATION, PR and event agencies.

  • The study of the theory and practice of sponsorship
  • Seminars and workshops on sponsorship integrations from international experts
  • Exchange of experience with colleagues
  • Search for new people, ideas, and partners

For the sponsoring companies

  • Choosing a project or event for sponsorship
  • Familiarity with relevant cases in the field of sports sponsorship, culture, business events, concerts and festivals
  • Master class from international expert on the effectiveness of the sponsorship campaign
  • Actual creative sponsorship integrations

For the rightholders

  • Search of sponsors and cooperation agencies
  • Educational program: how to find, attract and retain a sponsor
  • The ability to get an expert assessment of your project
  • The ability to communicate with representatives of the sponsoring companies tête-à-tête on the MeetingPoint

Geography of participants

Testimonials

Participate

WHAT WE TALK ABOUT

  • The state of the sponsorship market in Europe and Russia
  • Planning and evaluation of sponsorship effectiveness
  • Formation and commercialization of the community on the project
  • Selection of new event formats
  • Marketing strategy of the event in social networks
  • Regional sponsorship of the projects
  • Experience-marketing as a basis for effective sponsorship integration
  • Sponsorship and digital tools
  • Stable events: sponsorship potential
  • Sponsorship assets inventory and sponsorship packages pricing
  • Sponsorship in sports
  • Sponsorship of b2b events
  • Sponsorship of festivals, music concerts, city events
  • Sponsorship in the field of culture and art
  • Preparation and holding of sponsor’s negotiations
  • The role of media in sponsorship efficiency
Participate



Educational block

The business program of the Forum will include a number of educational seminars and classes on sponsorship. The key questions are:

  • How to determine and to present the point of growth of the project’s sponsorship potential?
  • How to work on a sponsorship presentation?
  • How to form and commercialize the community around the project?
  • How to build the event’s marketing strategy in social networks?

and much more.

In addition, the participants will have an opportunity to present their projects directly to sponsoring companies representatives.


Evgeniya Maltseva

Curator of Educational block:

Evgeniya Maltseva
Sponsor Consulting, CEO & Founder, member of ESA (European Sponsorship Association), member of the ESA AWARDS jury, Russian and international events consultant
Participate

program 2018

Day 1

08:30 – 09:30
 

Registration. Welcome coffee. Exhibition

09:30 – 10:00
 

Business session

10:00 – 10:10
 

Word of Welcome

10:10 – 10:30
 

Agreements signing

10:30 – 11:30
 

Opening session

11:30 – 12:00
 

Coffee break

12:00 – 12:15
 

Author’s presentation

12:00 – 12:40
Educational Session 

Мастер-класс

Community Formation of the Event’s Brand

12:00 – 14:00
Russian Sponsorship Awards 

Presentation of Sponsorship Awards projects

12:15 – 14:00
 

Discussion panel

Sponsorship of Cultural Events. State Policy and Legislation in the Sphere of Sponsorship and Patronage of Arts

12:40 – 13:20
 

Мастер-класс

Актуальные методики оценки эффективности спонсорства

13:20 – 14:00
 

Презентация

Информационное сотрудничество или несколько советов о выгодной партнерке

14:00 – 15:00
 

Lunch

15:00 – 15:15
 

Author’s presentation

15:00 – 15:45
Educational Session 

How to Evaluate the Sponsorship Potential of the Event and Package the Project for Partners and Sponsors?

15:00 – 17:00
Russian Sponsorship Awards 

Presentation of Sponsorship Awards projects

15:15 – 15:30
 

15:30 – 16:15
 

Кейс-сессия

Спонсорство в киберспорте. Кейсы и тренды

15:45 - 16:30
Educational Session 

Workshop

How to Sell the Project to International Brands?

16:15 – 17:15
 

Кейс-сессия с элементами дискуссии

СПОНСОРСТВО РЕГИОНАЛЬНЫХ ПРОЕКТОВ: КАК ВЫЙТИ НА ФЕДЕРАЛЬНЫХ ПАРТНЕРОВ

Partner of the session: Sponsor Consulting

17:15 – 17:30
 

Coffee break

17:30 – 19:00
 

Celebrity Marketing
Effective Ways to Use VIPs to Promote the Brand

Day 2

09:00 – 10:00
 

Registration. Welcome coffee. Exhibition

10:00 – 10:30
 

Business Session

10:00 – 11:30
Educational Session 

Cases of the ESA AWARDS 2018

10:00 – 12:30
Individual Consultations with Experts 

Защита проектов RSA

10:30 – 12:00
 

Sponsor Brand Policy: How to Select Projects and Activities for Partnership?

12:00 – 12:30
 

Интервью на сцене

Европейская Спонсорская Ассоциация (ESA)

11:30 – 12:30
Educational Session 

Creative Sponsorship Online+offline Integrations

12:30 – 13:00
 

Coffee break

13:00 – 14:00
Educational Session 

Кейс-сессия с элементами дискуссии

Sponsorship of Social Events

Partner of the session: Sponsor Consulting

13:00 – 13:45
Educational Session 

Workshop

РАЗРАБОТКА СПОНСОРСКИХ ИНТЕГРАЦИЙ В РЕГИОНАЛЬНЫХ ПРОЕКТАХ. ПРИ МИНИМАЛЬНОМ БЮДЖЕТЕ

13:00 – 14:00
Individual Consultations with Experts 

Individual Consultations with Experts

14:00 – 15:00
 

Lunch

15:00 – 15:15
 

Author’s presentation

15:00 – 15:45
Educational Session 

How to Form a Professional Sponsor’s Report

15:00 – 15:45
Individual Consultations with Experts 

Individual Consultations with Experts

15:15 – 16:30
 

Панельная дискуссия

Sponsorship in Sports Industry

15:45 – 16:30
Educational Session 

Кейс-сессия

Projects Franchise in Regions

16:30 – 16:45
 

Coffee break

16:45 – 18:00
 

Case Session

Sponsorship of Musical Events and Festivals

16:45 – 18:00
Individual Consultations with Experts 

Individual Consultations with Experts

18:00 – 19:00
 

After party

19:00 – 21:00
 

Russian Sponsorship Awards

Admission

PARTICIPATION
PACKAGES
EDUCATIONAL 19 000 rubles
EXPERT 37 000 rubles
BUSINESS 62 000 rubles
Business program of the Forum + + +
Access to the projects of the Russian Sponsorship Awards nominees + + +
Coffee breaks + + +
Ticket to the Russian Sponsorship Awards Ceremony - + +
Forum’s video recordings - + +
Speaker’s presentations - + +
Individual consultations of brands and agencies - + +
Lunch with speakers - + +
Broadcasting of the video on the screens - - +
Advertising banner in the official app of the Forum - - +
Advertising post in Forum’s communities in social networks - - +

Venue

Yota Arena

Moscow, st. Dmitrovskoye highway, 27/1

Partners

Media Partners

Contact us

EKATERINA BULANOVA

EKATERINA BULANOVA

Business Program Coordinator
Lyudmila Polyakova

Lyudmila Polyakova

Information Partners and Media

Do you have questions?