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SPEAKERS OF THE RUSSIAN SPONSORSHIP FORUM 2018

Beeline

Oksana Trofimova

Vimpelcom PJSC

Beeline

Oksana Trofimova

Oksana Trofimova

Vimpelcom PJSC
Head of the Integrated Communications Department
Beeline
Under Armour

Yaroslav Savin

VOSTOKINVESTGROUP

Under Armour

Yaroslav Savin

Yaroslav Savin

VOSTOKINVESTGROUP
CEO
Under Armour
Fonbet

Alina Yakirevich

"Fonbet" Bookmaker’s Company

Fonbet

Alina Yakirevich

Alina Yakirevich

"Fonbet" Bookmaker’s Company
Marketing Director
Fonbet

Evgenia Maltseva

Sponsor Consulting

Evgenia Maltseva

Evgenia Maltseva

Sponsor Consulting
CEO & Founder
ASICS

Yana Bokareva

ASICS Russia

ASICS

Yana Bokareva

Yana Bokareva

ASICS Russia
Sports Marketing Manager
ASICS

Oksana Repkina

Independent consultant on sports marketing

Oksana Repkina

Oksana Repkina

Independent consultant on sports marketing

Andrey Klyukin

J Group
Dikaya Myata festival

Andrey Klyukin

Andrey Klyukin

J Group
Dikaya Myata festival
General producer

Arkady Sosnov

Social partnership almanac "Russian Maecenas"

Arkady Sosnov

Arkady Sosnov

Social partnership almanac "Russian Maecenas"
Founder and Chief Editor

Ivan Nikolsky

Rusfond

Ivan Nikolsky

Ivan Nikolsky

Rusfond
Communications Director

Julia Skorokhodova

City Food Fest #VolgaFoodFest

Julia Skorokhodova

Julia Skorokhodova

City Food Fest #VolgaFoodFest
Author and Producer

Ekaterina Myrcha

PR and fundraising specialist

Ekaterina Myrcha

Ekaterina Myrcha

PR and fundraising specialist

Yuriy Sochnev

World Wildlife Fund (WWF)

Yuriy Sochnev

Yuriy Sochnev

World Wildlife Fund (WWF)
Marketing and Communications Director

secret speaker

secret speaker

secret speaker


secret speaker

secret speaker

secret speaker


secret speaker

secret speaker

secret speaker


Geography of participants

WHAT WE TALK ABOUT

Testimonials

THE FOLLOWING SPEAKERS HAVE ALREADY ATTENTED RUSSIAN SPONSORSHIP FORUM

Benefit for different participants.

For COMMUNICATION, PR and event agencies.

  • The study of the theory and practice of sponsorship
  • Seminars and workshops on sponsorship integrations from international experts
  • Exchange of experience with colleagues
  • Search for new people, ideas, and partners

For the sponsoring companies

  • Choosing a project or event for sponsorship
  • Familiarity with relevant cases in the field of sports sponsorship, culture, business events, concerts and festivals
  • Master class from international expert on the effectiveness of the sponsorship campaign
  • Actual creative sponsorship integrations

For the rightholders

  • Search of sponsors and cooperation agencies
  • Educational program: how to find, attract and retain a sponsor
  • The ability to get an expert assessment of your project
  • The ability to communicate with representatives of the sponsoring companies tête-à-tête on the MeetingPoint

Educational block

The business program of the Forum will include a number of educational seminars and classes on sponsorship. The key questions are:

  • How to determine and to present the point of growth of the project’s sponsorship potential?
  • How to work on a sponsorship presentation?
  • How to form and commercialize the community around the project?
  • How to build the event’s marketing strategy in social networks?

and much more.

In addition, the participants will have an opportunity to present their projects directly to sponsoring companies representatives.


Curator of Educational block:

Evgeniya Maltseva

Evgeniya Maltseva

Sponsor Consulting, CEO & Founder, member of ESA (European Sponsorship Association), member of the ESA AWARDS jury, Russian and international events consultant

programm 2018

Day 1

08:30 – 09:30
 

Registration. Welcome coffee. Exhibition

09:30 – 10:00
 

Business session

10:00 – 10:10
 

Word of Welcome

10:10 – 10:30
 

Agreements signing

10:30 – 11:30
 

Opening session

11:30 – 12:00
 

Coffee break

12:00 – 12:15
 

Author’s presentation

12:00 – 12:40
Educational Session 

Lecture

Community Formation of the Event’s Brand

12:00 – 14:00
Russian Sponsorship Awards 

Presentation of Sponsorship Awards projects

12:15 – 14:00
 

Discussion panel

Sponsorship of Cultural Events. State Policy and Legislation in the Sphere of Sponsorship and Patronage of Arts

14:00 – 15:00
 

Lunch

15:00 – 15:15
 

Author’s presentation

15:00 – 15:45
Educational Session 

How to Evaluate the Sponsorship Potential of the Event and Package the Project for Partners and Sponsors?

15:00 – 17:00
Russian Sponsorship Awards 

Presentation of Sponsorship Awards projects

15:15 – 15:30
 

15:30 – 17:00
 

Regional Projects Sponsorship: How to Reach Federal Sponsors?

Partner of the session: Sponsor Consulting

15:45 – 16:30
Educational Session 

Workshop

How to Sell the Project to International Brands?

17:00 – 17:30
 

Coffee break

17:30 – 19:00
 

Celebrity Marketing
Effective Ways to Use VIPs to Promote the Brand

Day 2

09:00 – 10:00
 

Registration. Welcome coffee. Exhibition

10:00 – 10:30
 

Business Session

10:00 – 11:30
Educational Session 

Cases of the ESA AWARDS 2018

10:00 – 12:30
Individual Consultations with Experts 

Individual Consultations with Experts

10:30 – 12:00
 

Sponsor Brand Policy: How to Select Projects and Activities for Partnership?

12:00 – 12:15
 

Author’s presentation

11:30 – 12:30
Educational Session 

Creative Sponsorship Online+offline Integrations

12:15 – 12:30
 

Author’s presentation

12:30 – 13:00
 

Coffee break

13:00 – 14:00
Educational Session 

Sponsorship of Social Events

Partner of the session: Sponsor Consulting

13:00 – 13:45
Educational Session 

Workshop

Development of Sponsorship Integrations in Regional Projects with a Minimal Budget

13:00 – 14:00
Individual Consultations with Experts 

Individual Consultations with Experts

14:00 – 15:00
 

Lunch

15:00 – 15:15
 

Author’s presentation

15:00 – 15:45
Educational Session 

Workshop

Sponsor’s Accounting on the Event

15:00 – 16:30
Individual Consultations with Experts 

Individual Consultations with Experts

15:15 – 16:30
 

Case Session

Sponsorship of Musical Events and Festivals

15:45 – 16:30
Educational Session 

Projects Franchise in Regions

16:30 – 16:45
 

Coffee break

16:45 – 18:00
 

Case Session

Sponsorship in Sports Industry

16:45 – 17:30
Educational Session 

How to Form a Professional Sponsor’s Report

16:45 – 18:00
Individual Consultations with Experts 

Individual Consultations with Experts

18:00 – 19:00
 

After party

19:00 – 21:00
 

Russian Sponsorship Awards

Admission

PARTICIPATION
PACKAGES
EDUCATIONAL 17 000 rubles
till October, 1 2018
EXPERT 35 000 rubles
till October, 1 2018
BUSINESS 60 000 rubles
till October, 1 2018
Business program of the Forum + + +
Access to the projects of the Russian Sponsorship Awards nominees + + +
Coffee breaks + + +
Ticket to the Russian Sponsorship Awards Ceremony - + +
Forum’s video recordings - + +
Speaker’s presentations - + +
Individual consultations of brands and agencies - + +
Participation in the Expert Council - + +
Lunch with speakers - + +
Broadcasting of the video on all screens of the stadium - - +
Advertising banner in the official app of the Forum - - +
Advertising post in Forum’s communities in social networks - - +

Venue

Yota Arena

Moscow, st. Dmitrovskoye highway, 27/1

Partners

Contact us

EKATERINA BULANOVA

EKATERINA BULANOVA

Business Program Coordinator
Lyudmila Polyakova

Lyudmila Polyakova

Information Partners and Media

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